Clarifying the trade framework
We audit the capability before the commitment.
We define explicitly who plays which role at the table: producer, buyer, intermediary, institution.
We map responsibilities, decision points, and constraints before commercial discussions begin.
No assumptions. No blurred roles.
Preparing products for real market conditions
A great product is not always a trade-ready product.
We align packaging, pricing, and certifications with the specific demands of the target retailer.
We translate the producer’s "quality" into the buyer’s "specifications" (V-Label, SMETA, IFS/BRC).
We turn products into commercial assets.
Creating structured market entry
We do not cold-call.
We connect verified producers with qualified buyers through established networks.
By operating on the "right side of the table," we bypass opacity and unnecessary friction, ensuring direct access to decision-makers.
Targeted entry. Zero noise.
Following through beyond the meeting
The deal isn't done when the hand is shaken.
It’s done when the pallet arrives and the invoice is paid.
We oversee the flow—logistics, documentation, and compliance—to ensure the trade "sticks" and repeats.
Consistency is the currency of trade.
PANOS KATSIKARIS Founder & Managing Director
With over 25 years of experience in the agri-food industry, I have dedicated my career to building bridges between Greek producers and global markets. My focus is not just on trade, but on strategic export management and sustainable growth.
The Track Record: Previously, as General Manager of COGREXPO S.A., I represented over 300 agricultural cooperatives, helping build the national export framework in collaboration with the Ministry of Rural Development. Earlier, at IFANTIS Group / ESTI Foods, I led international expansion across the EU, Middle East, and UK, driving plant-based innovation and compliance with global standards.
The MediTaste Vision: Today, through MediTaste, I help producers turn authentic Mediterranean products into global value. I believe that taste is a strategic export tool—a vehicle for reputation, trust, and long-term partnerships.
MediTaste operates with a lean core leadership model, supported by a flexible network of experienced professionals working across markets and borders.
We collaborate with specialists based on expertise, role and relevance — not geography, nationality or fixed structures. This allows us to assemble the right team for each trade context, market and execution need, while maintaining clear strategic direction and accountability within MediTaste.
Trade execution depends on access to real markets and reliable counterparts.
MediTaste operates within an international trade ecosystem that spans retailers, foodservice operators, distributors and mobility partners
across multiple regions. This network enables structured market access and informed decision-making — before commitments are made.
